Positioned in the center of downtown Traverse City, 121 E Front Street, known as the Front Row Centre building, offers a rare opportunity to acquire one of the most prominent and sizable buildings along the cityaEUR(TM)s main corridor. Spanning five levels with an expansive footprint, this landmark property sits directly on bustling Front Street with views extending to the Boardman River and West Grand Traverse Bay. The buildingaEUR(TM)s scale, visibility, and location create a true aEUR“anything is possibleaEUR opportunity for investors, developers, or owner-users looking to make a statement in one of Northern MichiganaEUR(TM)s most in-demand markets. Originally built as a movie theater, the property has evolved into a mixed-use retail and office environment featuring a dramatic multi-story atrium, abundant natural light, and flexible floor plans throughout. Today, the building is home to a mix of retail and office tenants, along with a fully equipped lower-level event space, offering a functional layout with flexibility for future repositioning or redevelopment. With its large footprint, multiple levels, and prime downtown presence, Front Row Centre is ideally suited for a wide range of future uses, whether reimagined as a boutique hospitality concept, residential conversion, office hub, or a dynamic mixed-use destination. Opportunities of this scale and location in downtown Traverse City are exceptionally rare. This is a chance to redefine a cornerstone property in the heart of it all!

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Listed by Mark D Hagan of Coldwell Banker Schmidt Traverse City

 "Based on information submitted to Realcomp as of July 22, 2026 1:16 PM UTC . All data is deemed reliable but is not guaranteed accurate by the MLS. All information should be independently reviewed and verified for accuracy. IDX information is provided exclusively for consumers’ personal, noncommercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing."

 
 

 

 

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